Here’s one thing that you should know about social media: It’s here to stay and if you’re not using for your business you will get left behind. Below are some of the reasons why social media is becoming an integral tool for businesses:

Customer Acquisition - Want to get the word out about your business so you can acquire new customers? Take it to social media. Aside from letting you run targeted ads to get in front of potential customers, social sites have a lot of FREE built-in tools that help generate interest for your business. For instance, if you have a brick and mortar location and one of your customers checks-in on Facebook, that customers’ friends will see that update, and that could lead them to check out your business.

Engagement and Retention - On top of letting you acquire more customers, social media also helps you keep them. By consistently updating your accounts, you’re opening up engagement opportunities with your patrons. Additionally, publishing fresh content on a regular basis helps keep you top of mind, and makes you more memorable to consumers.

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